Logo and Brand Identity Design in Indore for Businesses Starting Out or Starting Over
Hexaloop offers logo and brand identity design in Indore for shops, clinics, schools, manufacturers and start-ups. We design the mark first, then the colours, typefaces and rules that keep it looking the same on a signboard, an invoice and a phone screen.
- Logo files for print, web and signage
- Colour palette with screen and print values
- Brand guideline document included
- 10+ Years Building Software
Brand Identity for Indore Businesses That Have Outgrown a Borrowed Logo
Most of the businesses that come to us for a logo already have one. It was made in a hurry for the first signboard, or copied from a template site, or drawn by a cousin who owned a copy of CorelDRAW. It prints badly on a rubber stamp, disappears on a dark background and looks different on the visiting card than on the shop sign. Logo design done properly fixes that at the root: one mark, drawn carefully, with the rules for using it.
We begin with questions, not sketches. Who buys from you, who do you lose customers to, what do people say when they describe you to a friend, and where will the logo actually appear? A jeweller needs a mark that engraves cleanly, a software firm needs one that still reads as a tiny app icon, and a school needs one a parent recognises on a bus. We then draw several directions, show you the strongest, and refine the one you pick.
What you receive is a working kit: the logo in horizontal, stacked and icon-only forms, one-colour and reversed versions, a palette with values for screen and for print, chosen typefaces, and a short guideline that tells your printer, your web developer and your staff what is allowed. We are designers, not trademark lawyers, so search the trademark register or ask an adviser before you commit to a name.
Who Needs Logo and Brand Identity Design?
Shops, clinics and workshops opening in Indore that are about to order a first signboard, bill book and set of visiting cards.
An owner who is using a logo copied from a template site and worries that a competitor could be using the same one.
Family firms that traded under a hand-painted board for decades and now want a Google Business Profile and a website that look like the same company.
Start-up founders who need a mark, a palette and a deck cover ready before the first investor meeting.
A company that has merged, rebranded or opened a second division and needs the old and new names to look related.
Problems Logo and Brand Identity Design Solves
The logo looks sharp on screen but turns into a smudge on a rubber stamp, an engraved plaque or a one-colour invoice.
The shop board, the visiting card and the Instagram page each use a slightly different shade of the same colour.
Nobody can find the original logo file, so every printer redraws it from a photograph and gets it a little wrong.
The name or mark sits so close to a better-known competitor that customers phone the wrong business.
A growing team keeps making its own flyers and slides, and no two of them look as though they came from one company.
What's Included
Logo directions — several routes drawn from your brief and shown in use on a signboard, a card and a phone screen before you choose
Logo set — horizontal, stacked and icon-only versions, plus one-colour and reversed files for dark backgrounds
Colour palette — primary and supporting colours with HEX and RGB values for screen and CMYK values for print
Typography — a headline typeface and a text typeface, with a Hindi (Devanagari) pairing if your material uses both scripts
Stationery — visiting card, letterhead, invoice or bill template, envelope and an email signature built on the new identity
Brand guidelines — a short document on clear space, smallest size, correct colours and what not to do with the logo
File handover — vector files in SVG, PDF and AI, PNG exports for screen, and a favicon and profile picture for online use
What You Gain
Your printer receives vector files and a colour reference, so the second batch of cards matches the first.
A customer who sees the signboard, the bill and the Instagram page recognises one business.
New staff and outside agencies follow the guideline document instead of guessing at colours and spacing.
The logo stays readable at the size of a favicon and keeps its shape when printed in a single colour.
You hold the working files, so changing printer or agency does not mean starting again from a screenshot.
Tools & Technologies We Use
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- CorelDRAW
- Figma
- Pantone Matching System
- SVG
How We Work
Brand questions and a look at your rivals
We ask who buys from you, who you compete with and where the logo will appear. We also collect the marks of a few rivals so that yours does not end up resembling them.
Sketch routes on paper
Designers draw rough marks by hand and on screen across several directions, then narrow them to the few that fit the brief and the name.
Show each mark on real things
We place every shortlisted mark on a mock signboard, a visiting card, an invoice and a phone screen, because a logo that looks fine alone can fail once it is used.
Refine the one you choose
You pick a route. We adjust the shapes, spacing, letterforms and colours over agreed rounds of feedback until the mark is settled.
Test it tiny and in one colour
We check the final mark at favicon size, as a stamp, embossed and in black and white, and fix anything that closes up or disappears.
Assemble the kit and hand it over
We prepare the logo set, palette, typefaces, guideline and stationery files, then explain to you and your printer how each one is meant to be used.
Why Choose Hexaloop for Logo and Brand Identity Design
Designers who also build websites
Hexaloop designs and codes sites and apps, so the logo arrives with a favicon, an app icon and colours that hold up as readable text on a real page.
A kit your printer can follow
We write the guideline for the person at the press and the person at the keyboard, with exact colour values and plain rules instead of a thick brand book nobody opens.
Drawn for how brands are seen in Indore
Identities here live on shop boards, flex banners, WhatsApp forwards and bilingual invoices. We test the logo in those places in Indore, not only on a polished screen.
Honest about trademarks
We are designers, not trademark attorneys. We ask you to check the register before launch, and we adjust the drawing if a search turns up a conflict.
Frequently Asked Questions
How long does logo and brand identity design usually take for a small business?
It depends on how quickly feedback comes back and how big the kit is. A logo on its own moves faster than a full identity with stationery and guidelines. We agree a schedule after the first call, and we do not quote a delivery date before we have read your brief and seen what you already have.
What decides the cost of a logo and brand identity project?
Scope does. A single logo, a logo with a colour and type system, and a full identity with stationery and guidelines are different amounts of work, and so are the number of directions we explore and the rounds of feedback. We quote after the first call and put the scope in writing, so no figure appears on this page.
Will my printer and website developer be able to use the logo files?
Yes. You receive vector versions in SVG, PDF and AI for printers and sign makers, PNG exports for documents and social media, and a favicon and profile picture for online use. The guideline document lists which file belongs where, so nobody has to guess.
Can you refresh an old logo instead of designing a new one?
Yes. If customers already know your mark, a redraw that keeps the recognisable shape but fixes the spacing, colour and weak details may serve you better than a new idea. After seeing the old logo we will tell you honestly which route we think suits your business.
Should my logo carry the business name in Hindi as well as English?
It depends on who you sell to. A bilingual version makes sense for a shop or institute whose customers read Devanagari on the board, while a software exporter may not need it. We can draw a separate bilingual lockup and test both scripts side by side so neither looks like an afterthought.
More Graphics & Multimedia Design Services
Social Media Design
Posts, stories, carousels, reel covers and ad creatives built on one brand system, with templates your own team can edit on a busy day.
Brochure and Flyer Design
Company profiles, catalogues, flyers, visiting cards and letterheads laid out for the press, with Hindi and English side by side where you need both.
Presentation and Pitch Deck Design
Investor decks, sales presentations and company profiles turned into a clear argument, built in PowerPoint, Google Slides or Keynote with a master your team keeps using.
Product Packaging Design
Labels, cartons, pouches and jars designed on your printer's dieline, with room for the declarations a pack must carry and a mockup before anything is printed.
Motion Graphics and Video
Short animated explainers, logo animations, reel graphics, animated infographics and thumbnails, exported for social feeds, websites and presentations.
You May Also Need
Business Website Design
A clear, quick company website for service firms, clinics, institutes and agencies, planned around the questions your customers ask before they call.
Social Media Marketing Services
A content calendar, posting, replies to comments and messages, and small paid boosts across Instagram, Facebook, LinkedIn and YouTube, reported by enquiries.
Related projects we have delivered
Full case studies, including the brief, our approach and the outcome.
Bring your old logo, your rivals and your ideas to a first call
Send us the current logo, a few brands you admire and a list of the places the mark will appear, from the signboard to the invoice. Our team in Indore will say what we would keep, change or draw again.